The person behind the Lab.
Husband. Dad of two boys - neither of whom you'll find online.
I run long distances that keep getting longer. I climb not-too-high routes. I ski almost everything. I play ultimate frisbee - mostly beach now, masters division.
I don't stay idle. After six years as an independent digital consultant, I built TheGrowthLabs - because marketing is changing faster than any solo consultant can keep up with. The Lab exists to do what I couldn't do alone: combine 15+ years of hands-on AdTech and performance marketing experience with AI agents that multiply that expertise.
Welcome to the Lab.
Highlights from the journey
- Independent consulting
- Europe, since 2018 - multiple clients, multiple verticals, builder mindset
- Red Bull HQ
- Austria - digital data and ad tech across 20+ international markets
- MediaMath
- Germany - DSP platform, real-time bidding at the millisecond level
How it works
I still take every first call myself. No sales team. No account managers. No handoff. You'll talk to the person who built the Lab.